Electra Soady PhD, MInstPSM
Electra Soady specialises in capability building for socially excluded individuals and organisations. With experience of being an "outsider" herself, she has spent most of her career working with women, people from ethnic minorities and residents of "disadvantaged" communities.
She has extensive knowledge of voluntary and community organisations, having worked for over ten years in this field in a full time capacity, and for another fifteen as a volunteer. She has also spent five years as a teacher and trainer.
She acquired additional first hand skills and insights whilst working for twelve years as a Manager, Policy, Performance Review and Divisional Quality Principal Officer in the public sector. For instance, while working for Birmingham City Council she undertook a number of organisational reviews and played a lead role in introducing TQM to Birmingham City Council's Neighbourhood Offices.
She holds a PhD in Urban and Regional Planning (on "social exclusion" under another name), two post graduate Diplomas in Education
(with distinction), a certificate in TQM and a Teachers' Certificate (cum magnum laudem and gold medal).
In addition to mentoring and other people skills, she possesses competencies in empowerment, participation and consultation, team working and customer care; a deep understanding of power relations; and experience in performance management and in contemporary organisational strategy, review and development. She is flexible, approachable, creative and committed.
1972 to date
- TQM Certificate, South Birmingham College
- PhD, transferred from MSocSc, Centre for Urban and Regional Studies, B'ham University
- Diploma in the Psychology of Childhood, Birmingham University
- Diploma in the Advanced Study of Education, Distinction, Reading University Teachers' Certificate, Cum Magnum Laudem and Gold Medal, Athens
1985 - 1997
- Paid and voluntary consultant and worker for a great number of community organisations in Birmingham (from Saltley Campaign Against Racism & Fascism and South Birmingham Police Liaison Consultative Committee, to chairing Birmingham Rape & Sexual Violence Project to working for WAITS, the Human City Institute, the Lord Scarman Trust and others).
- Current voluntary involvement includes being: Chair of the Women's Health GAP of the Minority Ethnic Council Group of the BS Community Health Trust; member of the Steering groups of WMWRN, Minerva and the Regional Gender and Regeneration Group; member of the management committee of SAHYOG (Sweet Partnership) of elderly Hindus; adviser to the Hindu Women's Network.
Neighbourhood Office Co-ordinator, Principal Policy and Performance Review Officer, Divisional Quality Officer (NAB) for Birmingham City Council
1974 - 1985
Teacher; Youth, Community and Advice Worker; Team Leader of DYWP and Co-ordinator of women's activities at Aston & Saltley Job Preparation Units, LINK & Saltley Law Centre.
Skills & Competencies
- Received a number of awards by Birmingham City Council (for instance the Outstanding Team Achievement Award for Team Talk 1997) whilst engaged in a major cultural change programme
- Served as Chair of the Neighbourhood Offices Quality Group, initiating and working on a variety of systems (such as a Quality Assurance system, Complaints & Successes procedures)
- Co-founded and developed many community organisations (such as Saltley Action Centre, now a successful Law Centre, & Norton Hall Community Centre, now used as a Women's and Children's Centre)
- Established and ran one of Birmingham's most successful Neighbourhood Offices
- Troubleshooter in the City's relationship with the voluntary sector
- Delegate to conferences both in the UK and abroad
Throughout my working life, I have had a strong interest in making learning an enjoyable experience and an effective tool for personal growth.
During the last twenty years or so, this interest in developing individuals' competence and confidence has expanded into achieving successful transformations for teams and organisations. This has been realised through the following:
- In depth understanding of capacity building, of power relationships, empowerment and the barriers to be overcome in order to counter discrimination, reach full potential, and achieve social inclusion
- Extensive experience of creating winning teams
- Consultation, at both statutory and community level
- The development of the leadership, managerial and organisational skills necessary to set up, manage and develop a wide variety of projects and organisations
- The introduction of quality systems tailor made to each organisation's needs, ensuring effective teamwork, continuous improvement and user satisfaction
My approach is based on integrity; thoroughness and high standards; the establishment of satisfactory client relationships and support in their search for growth and for creative and successful solutions.
References available on request and a more detailed CV with a list of work undertaken can be provided on request
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